Who is José of Beverly Hills?
Celebrity hairstylist José was born in Mexico and came to the US at a young age, settling in Northern California. During college, José decided to move to Los Angeles where his profession in the hair business began.

José trained in one of the best hair academies in Hollywood, then worked for three years in Westwood, slowly building his reputation and fine-tuning his skills. He then moved to Beverly Hills and worked at Umberto and six years later branched out on his own, renting space at a smaller Beverly Hills salon, Sotiris, where he gained the knowledge and built the foundation he needed to someday start his own business.

José finally found himself a permanent home, with the creation of José of Beverly Hills, a fully staffed salon with an artistic team that works together. José believes that with enhanced education, the entire team can stay up-to-date on the newest trends, latest hairstyles and fresh new colors. José definitely stays on the ultimate cutting edge and meets with his team periodically, where they all share the new looks often found in everyday life.

Currently José has a strong clientele, including celebrities that require him to travel on location all over the country. His work also includes magazines, national and international, as well as television.